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CTA and Quality Education Investment Act: selling the same old snake oil

(This commentary first appeared in TOP-Ed.) Drug companies often hire researchers to evaluate the prescription medicines they’ve designed. Without fail, the studies reveal – surprise! – that the drugs work. Then, when they want the public to pay top dollar for a product, the drug companies dig up wise-looking doctors in lab coats who tout the “research-based” benefits in television commercials. Last week, we learned that the California Teacher’s Association has taken a page from the drug companies’ book. First, they asked a research firm to evaluate the nearly $3 billion education reform program that they helped design, promote, and turn into law, the 2006 Quality Education Investment Act (QEIA). Then, when the researchers discovered that the program “worked,” CTA ran commercials on the radio touting its benefits. Not surprisingly, the reforms included in QEIA are the … Read entire article »

Filed under: Commentary, Program innovation